Why did Starbucks REALLY become so popular?

Welcome to the story of Starbucks! - This Starbucks documentary looks at the past, present and future of the coffee behemoth, Starbucks - from its humble beginnings selling coffee beans in Seattle, to its global domination of most of the world. This MagnatesMedia mini-movie looks at the business success of Starbucks & Howard Schultz, and how Starbucks took over the world. For every single one of us, there are a handful of defining moments in your life.

Courtesy of MagnatesMedia on YouTube. Watch on YouTube ↗

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